Y&R Ratings: October 26-30, 2009. What happened on Tuesday?

Ratings for the week October 26-30, 2009
(Compared to Last Week/Compared to Last Year)
Total Viewers
1. Y&R 5,002,000 (-52,000/+298,000)
2. B&B 3,277,000 (+36,000/-67,000)
3. DAYS 2,959,000 (-43,000/+252,000)
4. GH 2,728,000 (+163,000/-181,000)
5. AMC 2,722,000 (+52,000/+141,000)
6. OLTL 2,520,000 (+28,000/-121,000)
7. ATWT 2,507,000 (+60,000/+37,000)
HH
1. Y&R 3.6/12 (-.1/+.2)
2. B&B 2.4/8 (same/-.1)
3. DAYS 2.2/7 (same/+.2)
4. AMC 2.1/7 (+.1/+.1)
4. GH 2.1/6 (+.2/-.1)
6. OLTL 1.9/6 (same/-.1)
7. ATWT 1.8/6 (same/same) (more…)
Nov 06, 2009 | Categories: Ratings | 1 Comment »
Y&R Ratings: October 19-23, 2009. And They’re Down Again.

Ratings for the week October 19-23, 2009
(Compared to Last Week/Compared to Last Year)
Total Viewers
1. Y&R 5,054,000 (-253,000/+65,000)
2. B&B 3,241,000 (-250,000/-279,000)
3. DAYS 3,002,000 (-37,000/+346,000)
4. AMC 2,670,000 (+68,000/-73,000)
5. GH 2,565,000 (-15,000/-62,000)
6. OLTL 2,492,000 (-75,000/-147,000)
7. ATWT 2,447,000 (-103,000/-296,000)
HH
1. Y&R 3.7/13 (-.1/same)
2. B&B 2.4/8 (-.1/-.3)
3. DAYS 2.2/7 (same/+.2)
4. AMC 2.0/7 (same/-.1)
5. GH 1.9/6 (same/-.2)
5. OLTL 1.9/6 (same/-.1)
7. ATWT 1.8/6 (same/-.3) (more…)
Oct 30, 2009 | Categories: Ratings | Leave A Comment »
Y&R Ratings: October 12-16, 2009. It’s A Good Week for Soaps All Around

Ratings for the week October 12-16, 2009
(Compared to Last Week/Compared to Last Year)
Total Viewers
1. Y&R 5,307,000 (+362,000/+646,000)
2. B&B 3,491,000 (+233,000/+87,000)
3. DAYS 3,039,000 (+24,000/+339,000)
4. AMC 2,602,000 (+129,000/+96,000)
5. GH 2,580,000 (+70,000/-111,000)
6. OLTL 2,567,000 (+165,000/-17,000)
7. ATWT 2,550,000 (+133,000/-5,000)
HH
1. Y&R 3.8/12 (+.2/+.4)
2. B&B 2.5/8 (+.2/same)
3. DAYS 2.2/7 (same/+.2)
4. AMC 2.0/6 (+.1/+.1)
5. GH 1.9/6 (same/-.2)
5. OLTL 1.9/6 (same/-.1)
7. ATWT 1.8/6 (+.1/-.1) (more…)
Oct 23, 2009 | Categories: Ratings | Leave A Comment »
Y&R Ratings: October 5-9, 2009. The Slow Death Continues.

Ratings for the week October 5-9, 2009
(Compared to Last Week/Compared to Last Year)
Total Viewers
1. Y&R 4,945,000 (-19,000/+39,000)
2. B&B 3,258,000 (-3,000/-351,000)
3. DAYS 3,015,000 (+112,000/+519,000)
4. GH 2,510,000 (-125,000/-326,000)
5. AMC 2,473,000 (+25,000/+43,000)
6. ATWT 2,417,000 (+31,000/-223,000)
7. OLTL 2,402,000 (-63,000/-153,000)
HH
1. Y&R 3.6/12 (same/same)
2. B&B 2.3/8 (-.1/-.3)
3. DAYS 2.2/8 (+.1/+.3)
4. AMC 1.9/7 (same/same)
4. GH 1.9/6 (-.1/-.3)
4. OLTL 1.9/6 (same/same)
7. ATWT 1.7/6 (-.1/-.2)
(more…)
Oct 17, 2009 | Categories: Ratings | 2 Comments »
Woot! Y&R Loses Over 300,000 Viewers Compred to Last Week. Ratings: September 28 – October 2, 2009

This shouldn’t make me happy, but it shows that plot driven storytelling does not lead to a consistent increase in viewers. When the ‘plot’ is over, people tune out.
Ratings for the week September 28 – October 2, 2009
(Compared to Last Week/Compared to Last Year)
Total Viewers
1. Y&R 4,964,000 (-314,000/+25,000)
2. B&B 3,261,000 (-125,000/-324,000)
3. DAYS 2,903,000 (+39,000/+397,000)
4. GH 2,635,000 (-35,000/-310,000)
5. OLTL 2,465,000 (+3,000/-29,000)
6. AMC 2,448,000 (-74,000/+67,000)
7. ATWT 2,386,000 (-168,000/-346,000)
HH
1. Y&R 3.6/13 (-.2/same)
2. B&B 2.4/8 (-.1/-.2)
3. DAYS 2.1/7 (same/+.2)
4. GH 2.0/6 (same/-.3)
5. AMC 1.9/6 (-.1/+.1)
5. OLTL 1.9/6 (same/same)
7. ATWT 1.8/6 (-.1/-.2)
(more…)
Oct 09, 2009 | Categories: Ratings | 6 Comments »
Y&R Ratings – September 21-25, 2009

Ratings for the week September 21-25, 2009
(Compared to Last Week/Compared to Last Year)
Total Viewers
1. Y&R 5,278,000 (+276,000/+83,000) (Jesus Wept. Why are the ratings going up?)
2. B&B 3,386,000 (+40,000/-226,000)
3. DAYS 2,864,000 (-6,000/+293,000)
4. GH 2,670,000 (-32,000/-111,000)
5. ATWT 2,554,000 (+66,000/-180,000)
6. AMC 2,522,000 (-76,000/+179,000)
7. OLTL 2,462,000 (-100,000/-15,000)
HH
1. Y&R 3.8/13 (+.2/+.1)
2. B&B 2.5/8 (+.1/-.1)
3. DAYS 2.1/7 (same/+.2)
4. AMC 2.0/7 (+.1/+.2)
4. GH 2.0/6 (same/-.2)
6. OLTL 1.9/7 (-.1/same)
6. ATWT 1.9/6 (+.1/-.1)
(more…)
Oct 02, 2009 | Categories: Ratings | 2 Comments »
Y&R Ratings – September 14-18, 2009

Ratings for the week September 14-18, 2009
(Compared to Last Week/Compared to Last Year)
Total Viewers
1. Y&R 5,002,000 (+4,000/+239,000)
2. B&B 3,346,000 (+116,000/-152,000)
3. DAYS 2,870,000 (+150,000/+547,000)
4. GH 2,702,000 (-85,000/-230,000)
5. GL 2,602,000 (+512,000/+572,000)
6. AMC 2,598,000 (+137,000/+68,000)
7. OLTL 2,562,000 (+83,000/+2,000)
8. ATWT 2,488,000 (+140,000/-149,000)
HH
1. Y&R 3.6/13 (same/+.1)
2. B&B 2.4/8 (same/-.2)
3. DAYS 2.1/7 (+.1/+.3)
4. OLTL 2.0/7 (+.1/same)
4. GH 2.0/6 (-.1/-.2)
6. AMC 1.9/7 (same/same)
6. GL 1.9/6 (+.4/+.4)
8. ATWT 1.8/6 (same/-.2)
(more…)
Sep 26, 2009 | Categories: Ratings | Leave A Comment »
Y&R Ratings – August 24-28, 2009

Ratings for the week August 24-28, 2009
(Compared to Last Week/Compared to Last Year)
Total Viewers
1. Y&R 4,962,000 (+148,000/-188,000)
2. B&B 3,227,000 (-235,000/-128,000)
3. DAYS 2,761,000 (+206,000/+170,000)
4. GH 2,401,000 (-91,000/-362,000)
5. ATWT 2,397,000 (+74,000/-118,000)
6. OLTL 2,279,000 (-48,000/-231,000) <—— new low (Previous low: 2,288,000 for April 20-24, 2009)
7. AMC 2,208,000 (-75,000/-147,000) <—— new low (Previous low: 2,267,000 for August 18-22, 2008)
8. GL 2,012,000 (-40,000/-116,000)
HH
1. Y&R 3.5/12 (+.1/-.2)
2. B&B 2.3/8 (-.1/-.2)
3. DAYS 2.1/7 (+.2/+.2)
4. GH 1.8/6 (-.1/-.3)
4. OLTL 1.8/6 (same/-.1) <—– ties low rating (Last time: August 17-21, 2009)
6. AMC 1.7/6 (same/-.2) <—– ties low rating (Last time: August 17-21, 2009)
6. ATWT 1.7/6 (same/-.2)
8. GL 1.5/5 (same/same)
(more…)
Sep 04, 2009 | Categories: Ratings | 11 Comments »
Y&R Ratings June 22-July 3, 2009
Y&R viewers and share of households increased for the week ending July 3, 2009. Y&R added an average of 80,000 viewers for the week staying around the 5 million mark, which increased the percent of households from 3.5 to 3.6. This is the second consecutive week where ratings have increased.
For the week ending June 26, Y&R featured a number of key storylines, including the Fake Art, Gaslighting Ashley and The Real Phillip Chancellor. Tuesday’s episode was pre-empted for a Presidential address, which did not count towards the ratings. The first appearance of Michael Muhney as the new Adam Newman, and the same sex pairing of Rafe and Adam was also featured. (more…)
Jul 13, 2009 | Categories: Ratings | Leave A Comment »
Y&R Weekly Ratings June 15-19, 2009
For the week ending June 19, 2009, Y&R held at its all time low rating of 3.4 share of households and was relatively flat losing 5,000 viewers vs. the prior week.
The episodes airing this week featured the following storylines on a day to day basis…
Monday: 3.5/4,904,000 – Chloe sends Raul to interrupt Billy and Mac who are about make love at Jimmy’s bar. Phyllis recommends MJ as a love interest to Jack who says she’s just a fling. Adam’s doctor meets Victor and Olivia.
Tuesday: 3.4/4,706,000 – Devon fantasizes about Tyra. Neil suggests Jill for Chancellor. Adam is caught by Victor and Ashley listening to a recording of Sabrina’s voice on his computer. Cane complains to Kay about Nina’s questions.
Wednesday: 3.4/4,776,000 – After getting caught, Adam fools Victor and Ashley and then frames Estella. Nina tells Kay and Jill why she wants to exhume Phillip’s body. Mac gives Raul his ring back.
Thursday: 3.4/4,626,000 – MJ overhears Jack saying their fling is nothing serious. Jana and Daniel are arrested. Lily questions what is wrong with Cane.
Friday: 3.5/4,831,000 – Nina finds Phillip’s casket empty. Lily figures out Cane is upset about the exhumation. Nikki asks Ashley and Victor to think twice about blaming Estella for the gaslighting.
There was no apparent trend break in the ratings due to the switch to digital. According to Nielsen, in the first week after the digital switch, an additional 500,000 families became ready to receive digital signals on their televisions.
Jun 27, 2009 | Categories: Ratings | Leave A Comment »
A Closer Look at Y&R Ratings June 1st-12th
Y&R was down in both viewers and share* of households** for the week ending June 8th-12th.
Y&R was watched by an average of 4.8 million households, a loss of 71,000 viewers vs. the prior week, and a loss of 10,000 vs. the same week last year.

Y&R’s share of households matched it’s all time low of 3.4, which was down .1 from the prior week.

Looking at the daily breakdowns, there was a fairly diverse mix of major storylines being featured:

Episode Recaps last 10 episodes:
Monday, June 1: 3.4/4,815,000 – Aucker pressures Daniel to finish the fake painting and threatens his loved ones, then trashes his apartment to steal the painting. Ashley sees Sabrina’s statue come to life, and is reassured by Sabrina, which infuriates Adam. Jack comforts Sharon after she refuses Nicks offer to start again. Phyllis intercepts Nick and Sharon at RS, but a crisis with Summer interrupts them before Nick can tell Phyllis he wants to break up. (more…)
Jun 21, 2009 | Categories: Ratings | 5 Comments »




